With everyone practicing quarantine and social distancing for the next couple of weeks in order to flatten the curve of the spread of COVID-19, we’re finding ourselves with time on her hands. While other studios are postponing theatrical releases, Universal is going a different route.
It will release some of its recent and upcoming releases to Video On Demand (VOD) early so people can watch it in the comfort of their home. According to EW, Universal will be releasing such films like Emma, The Hunt, The Invisible Man to VOD on March 20. Rentals of these film will be $19.99 USD. Trolls World Tour, the sequel to the 2016 animated film, will be Universal’s first day-and-date release, being available on VOD for 48 hours when it also hits theatres on April 10.
NBCUniversal CEO Jeff Shell said in a statement, “Rather than delaying these films or releasing them into a challenged distribution landscape, we wanted to provide an option for people to view these titles in the home that is both accessible and affordable.”
Honestly, this is a pretty smart move given the situation. No one wants to go to the movies, but people are going to want things to watch. NBCUniversal is probably going to be sitting pretty with this strategy. Maybe the other studios will hope on board.
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