The CW is definitely daring to defy. The little network that could is expanding their slate of original content by two more hours on Sunday nights.
This will put it in league with the Big Four (ABC, NBC, CBS, and Fox) for having original content six nights a week. (Saturdays vary, usually its where shows go to die.)
This move is actually a return to form for the CW. When the network first started, it had Sunday night programming. It didn’t do well at the time and was removed. Now with a solid five night line-up and a lot of exciting programs in development, it makes sense to expand to six nights.
This change will take place in upcoming 2018-2019 television season. In fact, the network hopes to upgrade from 15 original scripted shows to 20. Good for them!
Talking with Variety, CW president Mark Pedowitz had this to say about the change.
“We’re very, very happy and very optimistic. We believe that this is the best thing for the CW and its business model. I think everyone is pleased. This move is a win-win-win for the CW, for our affiliates, and for our owners.”
The CW has proven to be a money-maker for its parent companies (CBS Corp and Warner Bros) in recent years. The shows are incredibly popular on Netflix and definitely draw the eyeballs to its website (where usually five recently aired episodes are free to view). So this is both a big deal, but one that makes sense. The network has just grown too big for a five night a week line-up (proven with the Arrowverse shuffle with Legends and Supergirl this year).
Now let’s get some renewals, huh?
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