AMC Theatres Offers Free Screenings Of A Wrinkle In Time For Underprivileged Children

Credit: Disney

Black Panther may dominate the theatre throughout the rest of the movie. It will face some stiff competition come March with A Wrinkle in Time.

Ava DuVernay will direct the film based on the 1962 novel. The adaptation of the film is notable for a number of reason. DuVernay will be the first woman of color to direct a $100 million live-action film. It also is the first big budget film with a young woman of color as the lead with Storm Reid as Meg Murry.

I’m certain that they comparisons between this opening weekend and Black Panther‘s will be interesting to read. One influence felt from Black Panther is the free screenings for inter city and underprivileged children of the movie. Various stars from the film and Marvel bought out theatres so that Black Panther can be seen by those kids. Heck, even a pay it forward campaign has been implemented online to get people tickets.

This time a theatre chain is helping with the efforts.

According to Entertainment Weekly, AMC Theatres has partnered with Color of Change, an online racial justice organization, to organize free screenings of A Wrinkle In Time for underprivileged children. The initiative is called “Give a Child the Universe”, which is meant to encourage groups or individuals to donate tickets. With the donations, Color of Change will employ a network of local partners, schools, and community based organizations in order to get the tickets to the kids.

Executive director for Color of Change, Rashad Robinson said: “Color of Change believes in the power of images and supports those working to change the rules in Hollywood so that inclusive, empathetic and human portrayals of Black people and people of color are prominent on the screen.”

He also took a moment to praise DuVernay’s impact on Hollywood.

“From Selma to now A Wrinkle In Time, Ava DuVernay has set out to change the rules in Hollywood for people of color and women. By casting a black teenage actress Storm Reid as the heroine at the center of this story, the filmmakers and the studio send a powerful message to millions of young people who will see someone like them embracing their individuality and strength to save the world. We are pleased to partner with AMC to ensure that as many young people as possible, regardless of economic and financial hardships, can see this groundbreaking film.”

To donate, visit GiveAChildTheUniverse.com.

A Wrinkle of Time hits theatres on March 9th.

Bec Heim

Senior Editor at 4YE
Rebecca "Bec" Heim is the Senior Editor for 4YE. She has a BA in English Literature from the University of Scranton. She also has an MA in Film-Radio-Television from Syracuse University and an MFA in Screenwriting from Boston University. She enjoys reading through her ever growing mountain of books, talking way too much about superheroes, and trying to reach transcendental state.
Bec Heim
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