Jim Louderback has been named the new CEO of Vidcon, LLC, the parent company to VidCon. Founder Hank Green will assume the role of Chairman of the Board and expand his focus on guest experience and creator content. Green led the popular online video conference for the past eight years.
“I’ve always been a creator first and the CEO of VidCon second,” Green said. “And while this team has been able to do amazing things with a part-time CEO, the moment I pictured Jim leading this company, I couldn’t go back. He’s worked with us for years, been to every VidCon since year one, and knows as much about the history and culture of online video as anyone.”
As Chairman, Green will continue to help guide the overall direction of VidCon events and the company. He will stay focused on the popular Creator Track as well as featured guest experience teams.
VidCon has seen tremendous growth in the past year. The 2017 conference in Anaheim brought in over 30,000 fans and industry executives to Anaheim, CA. The event even expanded beyond the Anaheim Convention Center into the nearby hotels. Also in 2017, VidCon grew globally with their first ever European conference in April and the upcoming Melbourne, Australia conference on September 9-10.
Louderback has been Editorial Director for VidCon’s industry tracks for the past three years, drawing more than 3,500 industry leaders to the company’s flagship event in Anaheim in June. He was previously CEO of online video network Revision3, which he sold to Discovery Communications — where he launched five new businesses as GM of Discovery Digital Networks. He was formerly the Editor in Chief of PC Magazine and a senior executive on the launch team at cable network TechTV.
“Stepping into Hank’s role as CEO of VidCon is sort of like replacing David Tennant in Doctor Who,” said Louderback. “VidCon is the most special event I’ve ever attended, and it’s been an honor to help curate part of it over the last three years. Hank has built one of the most amazing teams in the business, and I am looking forward to expanding on his success while ensuring VidCon remains true to Hank’s original vision.”
To keep up with VidCon’s worldwide growth, two senior executives have been promoted into new roles. Michael Gardner assumes the new role of Chief Strategy Officer, where he will expand the VidCon brand into new markets and event categories. Colin Hickey steps into the Chief Operating Officer role, overseeing the company’s existing events in Anaheim and beyond. United Talent Agency continues to manage VidCon’s business development efforts, working with sponsors and strategic partners across the company’s events.
For news and information on all of VidCon’s events, visit www.vidcon.com.
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