During the VidCon 2017 Creator’s Keynote, things went from funny to serious and back again in a flash. A handful of creators, some with thousands of subscribers and others with millions, took the stage to share their own stories of success, failure, and every lesson in between.
Find out what you love
Shonduras spoke about “personal success” and figuring out what that looks like for you. For him, it was finding a way to connect with people across the world through positive content. When he started making his videos, he wanted to show a way to live life to the fullest every day. But that’s not the definition of “personal success” for everyone. Unless you determine what yours is, your content is going to ultimately be unfulfilling for you and viewers.
Create Content You Enjoy
There might be a few online personalities who made it big because via predestination. But nine out of ten successful creators put in the time, hard work, and years of little to no recognition. And when that’s the case, you absolutely have to be making content you personally enjoy. Otherwise, there’s no joy at all in your work and that’s incredibly disheartening. Nabela Noor didn’t find success until she decided to stop trying to get views or clicks and start making videos that reflected what she cared about. She wanted to be about representation without limitation and stopped caring if another person was making the same type of content as her. As soon as she made that decision, her content came to life and so did she.
There’s no point in making content that doesn’t reflect who you are, what you care about, and/or what you’re passionate about. If you make content simply to make money, it might work but it will never measure up to true success. The online video community is big on encouraging openness and vulnerability and there’s a reason. As Josh Sundquist put it, “Your audience sees that and goes, ‘Oh. I’m not the only one who feels that way.’”
When you’re at VidCon, sometimes it can feel only like a fandom free-for-all. Girls screaming and running after blonde-haired male YouTubers. Crowds surging forward to get into a mass selfie. Musicians playing to a horde of fans at any hour of the convention.
But the keynote speakers help remind their fellow creators what the heart of online video is about: the joy of creating, forming community, and fostering a better world.