It’s been a while since I’ve written one of these letters. After last night’s MTV Video Music Awards though, I had some feelings I needed to share. My thoughts on the whole award show could actually be summed up in one phrase to be honest. It’s very plain and simple.
I want my MTV back.
You may think I’m joking around or making a reference to the Dire Straits song and video to “Money For Nothing” from the late 80s but I’m not (and yes, I’ve just dated myself. It’s okay. I’m 30, flirty and thriving).
The fact of the matter is MTV is not MTV anymore, and last night’s so-called award show proved that, or at least it proved that to me. I have spent the last couple of years actively avoiding the channel for the most part, save the MTV Movie Awards (which I still enjoy watching). Last night, my social media feeds were drowning in commentary about what a circus the VMAs have become. Raise your hand if you knew anyone who was performing last night.
And it’s true. Most of the comments were about people’s behaviors versus the actual performances of the show. I remember watching the award shows, super excited to see how my favorite artists were going to out-do the video versions of their songs. Not anymore; I think the last full VMA I watched was when Macklemore took the stage to sing “Same Love” with Mary Lambert and Jennifer Hudson, a performance that brought me to tears. Beyond that, I can’t really say that there is a point to the VMAs anymore.
MTV doesn’t play music videos anymore. I can’t even remember when they did a countdown of music videos like they used back when TRL was on the air. You know things are bad when you have artists like Maroon 5’s Adam Levine or even the host of the VMAs saying that they don’t even watch music videos or can’t remember when was the last time they watch MTV. They really need the videos. Most of their programming is dedicated to their reality and original programming shows like Teen Wolf and Faking It.
There’s nothing wrong with that but they really should return to playing videos or hand over the awards show to Vevo or even YouTube (let’s be honest; that’s where we all go to watch the latest videos now). Or if they insist, they need to return to their roots, and they can start with the VMAs. Let’s make the show about the music videos, not about calling out people, “Squad goals”, or being controversial (we all know that’s why Miley was chosen).
MTV, if you are listening or even reading this letter, please do this 80s baby a favor and go back to your glory days. Bring back your buzzworthy artists, your Top 10 videos countdown, your behind the scenes of music videos, your special concerts, and most importantly, a Video Music Award show that actually focuses on the topic of music video and less on making headlines the next.
We kids of the 80s and 90s will love you for it.
Until next time,
4 Your Excitement
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