Cartoon channel Boomerang is a cable network that has only ever aired re-runs over its 15-year history. Time Warner, however, are hoping that by bringing some of their oldest stars back to life in new shows then it could re-invent the network. Also, it will hopefully bring a modern spin on to characters we know and love.
Variety reported that “Sister unit Warner Bros. will develop 450 half-hours of original programming for Boomerang, in an agreement that marks the first time original programming has been developed exclusively for the network.”
Bugs Bunny made his debut in 1938, and in autumn will be launched in a new original series from Warner Bros. Animation called Bunnicula. The comedy cartoon series is based on a bestselling children’s book of the same name. It follows the adventures of a vampire rabbit called Bunnicula. Unlike a vampire, Bunnicula doesn’t survive on blood, but rather vegetable juices that he drains from carrots.
Not only will Bugs Bunny feature in Bunnicula, but also Wabbit – A Looney Tunes Production. The show will feature the rabbit in all-new shorts along with some other classic characters.
The Scooby Doo revival to happen will be called Be Cool Scooby-Doo!, which will also feature the rest of the gang who all made their debut in 1969. Be Cool Scooby-Doo! will be a 22-minute animated comedy that will follow the gang on a trip following their senior year of high school, solving mysteries and working on personal problem.
Time Warner said in October that it would relaunch Boomerang by offering original programming. They also plan on airing vintage cartoons that feature well-loved characters such as Tom and Jerry. The network is also now selling advertising, which they had never done before.
This relaunch clearly comes at a time where consumption of new kinds of digital media is at an all-time high, especially thanks to things like on demand streaming. These new viewing habits are quickly adopted by the younger audience. Time Warner reflects just one of the media companies who are having to re-think ways in which to reach a younger audience.
Currently, there are no launch dates for the new shows.
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