Microsoft has announced that the Xbox One will be dropping its retail price on the console from $499 to $399 starting in early June. This move also includes dropping Kinect from the box as well.
Upon launching the Xbox One, back in November 2013, the Kinect and Xbox One was a standard bundle that complimented each other when it came to gaming and other features. Instead of forcing consumers to have to buy the bundle and pay $499, Microsoft believes that separating the Kinect from the Xbox One while lowering the price will encourage fans and users to upgrade and buy the peripheral anyway.
We have 80-plus million Xbox 360 users today who want an Xbox One, and many of them tell us, ‘For me, it’s an affordability issue. I’m gonna get there, it’s just a question of time. If you make it more affordable, then I’ll upgrade faster.’ So this is an opportunity to really make it easier for them to get there at their pace.”
Is it a smart marketing move? Possibly. It’s clear that the Xbox One isn’t doing so well in sales, at a current five million units sold. Five million units is a lot, but the number is just not as great as the Playstation 4, which has sold several million units more. With a slash in the price, the price of an Xbox One is on par with the PS4’s $399 as well, hence sales may probably boost up as it does become more affordable for a lot of people.
The Kinect and Xbox One, however, were bundled up together in the beginning for a reason; the Xbox One is kind of a mess without it. Kinect made it easier for users to use the voice control feature, meaning you could simply tell the Xbox One to turn itself on. Without the Kinect in place, the voice control feature just isn’t so great. Xbox has announced that there will be fixes and patches to improve this issue in the following months. Hopefully, that means the same time as when the Xbox One standalone console releases in June.
The Kinect-less Xbox One will be released on June 9th, 2014.
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