Keep Earth Human. That’s the message Michael Bay wants to convey before the release of the latest instalment of the Transformers franchise.
The marketing campaign for the upcoming film Transformers: Age of Extinction has gone into hyperdrive, with a new trailer reminding people of the events that took place three years ago in Chicago (during Dark of the Moon), and blaming the destruction of the city on the robots.
Not content with just a video, there have been several, what one could only describe as propaganda type posters released as well to reiterate that the Transformers are the enemy and all the inhabitants of Earth must stand united against them.
To be perfectly honest, I’m not exactly sure how I feel about this type of marketing strategy, with the inclusion of the TransformersAreDangerous.com website I almost feel like they’re taking things a little too far, but that could just be me.
How about you? How do you feel about the new posters and video? The video doesn’t bother me, nor really do the first four posters, but there’s just something about the last poster that irks me. Let me know your thoughts, I’d really love to hear them.
Transformers: Age of Extinction hits theatres June 27.
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